Aspen HR, a premier Professional Employer Organization (PEO) renowned for its white-glove HR solutions, launches a strategic growth initiative in the Northeastern United States, expanding its team and leveraging established offices in Boston and New York to better serve the region.
This initiative is directly related to the substantial demand for Aspen HR’s specialized PEO services within the region’s dynamic private equity, venture capital, and hedge fund communities, and underscores the company’s commitment to delivering bespoke, high-touch solutions to these discerning clients.
Recognizing the unique operational needs of these firms, Aspen HR’s white-glove service model, built upon rapid response times and robust employee benefits offerings, is perfectly aligned with the needs of the East Coast’s alternative investment space. Comprehensive PEO services—including HR management, compliance support, and more—provide a critical advantage. By streamlining these essential functions, investment funds can minimize operational overhead and maintain focus on their core investment strategies.
To strengthen its regional presence and meet the demands of this fast-growing market, Aspen HR is pleased to welcome two key additions to its team, who joined the company in early 2025:
David Leeds, Senior Business Consultant (Boston): David brings extensive experience in budgeting, forecasting, and KPI implementation, and has a proven track record of supporting growth-focused companies. After a decade in finance and operations, David is excited to apply his analytical skillset at Aspen HR, partnering with investment funds to deliver strategic HR solutions that drive sustainable growth. His passion for problem-solving and efficiency enables him to help clients navigate HR challenges with clarity and confidence.
Joe Narvaez, Associate Director (New York): Joe brings over 18 years of experience in the PEO industry, with a proven track record of success in the tri-state area, particularly out of New York City. Throughout his career, he has consistently achieved President’s Club recognition and other top sales awards. As a leader and mentor, Joe has played a pivotal role in developing new sales professionals and fostering high-performing teams. His collaborative, “one team” approach has contributed to making every team he has been part of one of the top revenue-generating groups in the country.
“This strategic growth initiative, with David and Joe’s expertise strengthening our presence in this vital region, solidifies Aspen HR’s position as the premier provider of white-glove PEO solutions for high-growth companies throughout the Northeast,” adds Mark Sinatra, CEO at Aspen HR.
About Aspen HR
Aspen HR is a white-glove PEO that empowers businesses to focus on growth by providing a comprehensive suite of HR solutions. We offer a single source for payroll, benefits administration, HR compliance, risk management, and 401(k) plans. Our exceptional service and industry expertise have helped us achieve a remarkable client retention rate and earn recognition as a top performer on the Inc. 5000 list and the San Francisco Business Times’ 100 Fastest-Growing Private Companies list for several years in a row. Aspen HR is headquartered in the San Francisco Bay Area, has offices across the country including Boston and New York, and serves clients across all 50 states.
