Mark Sinatra is the CEO of Aspen HR where he leads the strategic direction and growth of the company. Prior to Aspen HR, Mark was CEO of Staff One HR where he led the company through a period of substantial growth highlighted by achieving the Inc. 5000 list of fastest-growing companies for four years in a row, and сulminating in Staff One HR’s sale to its largest privately-held competitor, Oasis Outsourcing, in December 2017. Mark oversaw the Western half of the country for Oasis Outsourcing until its sale to Paychex for $1.3bn in December 2018. Prior to his leadership experience in the HR industry, Mark worked as a consultant and investment banker.

Actively involved in his community and industry, Mark has served as a Board director for NAPEO and ESAC and two non-profit organizations. He is also an active member of Young Presidents’ Association.

Mark is an MBA graduate of the Wharton School of Business, and holds a BA in Economics from Fordham University. He has earned the SHRM-CP designation, is a Certified Predictive Index analyst, and is a graduate of the Stagen Integral Leadership Academy.

Rowena is the President of Aspen and manages all aspects of operations for the firm including, HR, benefits, IT infrastructure and recruiting. For our clients, Rowena specializes in designing and implementing corporate insurance and employee benefits programs. Rowena earned a BA in Economics from the University of California at Berkeley.

Jenny serves as the COO and is a Co-Founder of Aspen. Prior to joining Aspen, Jenny was Vice President at Ambrose, now known as TriNet Financial Services. Jenny co-led the Bay Area market development for TriNet’s PEO product that specifically focused on the alternative investment industry. Jenny was previously in KPMG’s asset management group that provided audit, tax and consulting services for numerous alternative investment firms. Jenny earned her BS in Business Administration with concentration in Accounting from San Francisco State University College of Business. She currently serves as Co-Chair for Help For Children’s West Coast Executive Committee, a global foundation, supported by the alternative asset management industry. Jenny also co-founded the Pacific Alternative Investment Group in February of 2016.

Jeff serves as CFO for Aspen. He is responsible for directing and overseeing all accounting and finance functions of the business. Prior to joining Aspen, Jeff spent nine years in KPMG’s financial services group managing audits of private and public companies. Jeff is a Certified Public Accountant and member of the AICPA. He earned his BS in Accounting from the University of Connecticut.

Kevin is the General Counsel for Aspen. He also serves as the General Counsel for Aspen’s affiliate company, Standish. Prior to Aspen and Standish, Kevin was a partner in the international law firm of Paul Hastings LLP. He began his legal career in San Francisco at Brobeck, Phleger & Harrison where he was a long-time corporate partner. He has also played lead management roles in building and expanding international law practices, including founding the Paul Hastings – Houston office, before returning to San Francisco.

Kevin holds a Master of Laws degree in Banking & Corporate Finance from the University of Pennsylvania Law School, a JD from the University of Tulsa College of Law, and a BA with distinction from the University of Oklahoma.

Bob is the Chairman of Aspen and is also the Managing Partner of the Standish Group. Before forming Standish in 2007, Bob was the Chief Financial and Administrative Officer of Walden Venture Capital. Prior to Walden, Bob was the CFO at Robertson Stephens Asset Management and a Senior Manager at PricewaterhouseCoopers. At PwC Bob led the Bay Area Private Funds Group in providing audit, tax, and consulting services to venture, private equity, and fund-of-funds. Bob started his career at Ernst and Young in Boston and has been working in the investment management industry since 1993.

Bob earned an MBA from Boston University and a BA from the School of International Service at The American University. Bob is a Certified Public Accountant and member of the AICPA and California Society of CPAs.